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Our Story


Why build Bloomly?

It started with Lauren's Nana. A 95 year old peach… born and raised in Atlanta.  Lauren grew up working in the yard with her. “The flowers need a drink," she'd say.  "Sure hope it rains soon.” Nana made dirt and digging joyful.

Her gardens are smaller now. She keeps her little patio well tended – in the spring with pots of impatiens, in the summer tomato plants and in the fall pumpkins with mums.

Plants give us life and meaning. During the pandemic, we found ourselves outside much more than usual – working in the yard, planting, prepping, and showcasing. More people were walking the neighborhood. Our yards became a voice.

Bloomly was born from this sentiment. We believe we can help to add a little joy to your doorstep or patio.


Meet the Team



Lauren Oyster


Gardening Advisor

Lead Designer


E-commerce Pirate